Saturday Mornings in Black

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Okay, maybe Mikey can help me out with this, although I don't know why he would, necessarily. When I was young, I, like most other kids, loved Saturday morning cartoons. Everything seemed super interesting. Even the commercials were interesting (except for those ads hawking Strawberry Shortcake™ and My Little Pony®). McDonald's ads were at every cartoon break. I was used to McDonald's ads; they were just part of the scene whether it was Thursday night or Sunday afternoon. But there was always something different about Saturday morning McDonald's ads on ABC. It was years before I figured it out, though.

Everyone in these ads was black.

I swear, they were the same ads, with the same dialogue and music, but every single person was black. Initially I made child-like sense of it and made some kind of conclusion about my place in the world, being black myself; I wish I remember what it was. I think it was something about how I belong, but only ion Saturday mornings. But one day I realized how strange it was, and it floored me. It was like a Bizarro McDonald's or something.

Does anyone else remember these ads? Do they still do this? I imagine that they do ads in Spanish in Florida the way we have French ads in Quebec.

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2 Comments

I am sorry I missed your birthday... sorry I am so shitty and keeping in touch. I miss you... and sometimes, as neurotic as it is, I think about you... and what your advice would be for me at times when I need it. Along with you, I miss your words. I hope you're well... and happy... and I hope that runny nose is under control. Lotsofhugs... A. xo.

I do not recall these ads - but than I did not watch Saturday morning cartoons (yes, we can pause for a brief moment to feel sorry for me).

You have French ads in Quebec? How cute.
Just teasing...I am from Toronto so I know about Quebec and than ignore what I know. (wink)

You DO have wonderful taste in blogs - and so do I, and therefroe I am going to blogroll you. Oh, sounds fun, yes?

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This page contains a single entry by Alston published on November 13, 2004 2:46 AM.

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